Sam Cornwell · Tampa, Florida

Lead Your Production Team with Clarity.

I coach church production directors as they grow their teams, set priorities, and build structure for the work each week. I also help churches make sound technology decisions, from upgrade planning and cost review through training and follow-up.

Husband to DeliaDad to four girlsProduction leadership & technology
Sam Cornwell smiling in a light shirt
Sam Cornwell Production director coach & church technology advisor
Work

Support for the Leader and the Systems They Lead

Coaching for production directors, practical structure for their teams, and an experienced advocate for technology decisions.

How We Work Together

  1. 01Talk through the need

    Start with your team, church context, current systems, and the decision in front of you.

  2. 02Set a useful scope

    Agree on priorities, who needs to be involved, and what the work should produce.

  3. 03Do the work

    Coach the leader, review the plan, or train the team in the setting that fits the need.

  4. 04Follow through

    Leave with clear next steps and check what is working after the initial decisions or handoff.

Ways to work together

Start with the Support You Need

These are starting points. We can shape the scope around your church and team.

Project review

Church Technology Advocacy

For churches facing system pain points, recurring problems, expansion, or upgrades. Review existing systems, define the need, compare options and costs, and plan training and follow-up.

Take away: priorities and a practical decision path before you spend.

Review a project
Focused planning

AI Readiness for Your Church

Set practical AI guidelines using current processes and safeguards for approved tools, sensitive information, human review, and staff training.

Take away: a starting plan for safer AI use and a small set of workflows to test.

Plan AI use

Areas of Expertise

AI for churches

Use AI Well. Protect the People You Serve.

I help churches choose useful AI workflows and put clear guardrails around them. That means approved tools, rules for what staff should never upload, human review of public content and decisions, and training people can actually follow. The goal is to save time without exposing pastoral, donor, or children’s information or losing the church’s voice.

Talk about an AI plan
About Sam

Built in the Local Church

I connect church vision with the systems and teams needed to carry it out.

Sam Cornwell is a church technology strategist, multisite production consultant, and technical systems leader based in Tampa, Florida. With more than 20 years of experience in church production, audiovisual systems, information technology, livestreaming, and creative communications, he helps churches build reliable systems, develop strong teams, and scale with clarity.

Sam previously served as Central Production & Tech Director at Radiant Church, where he helped build and launch the technical environments for 12+ church locations. He led production and technology strategy across the multisite organization, including audiovisual system design, campus integrations, live production workflows, Dante audio networks, networked control systems, remote support infrastructure, and church information technology using UniFi and Cisco platforms.

His background spans technical direction, media leadership, church communications, video production, stage design, branding, and volunteer development. Before joining Radiant, Sam served churches and ministry organizations including Christian Life Assembly in Camp Hill, Pennsylvania, and the PennDel Ministry Network. Sam also founded and operated a creative agency providing web design, branding, signage, promotional products, and marketing support.

That combination of technical, creative, and organizational experience allows him to connect church vision with practical systems and sustainable execution. Through Dodec Consulting, Sam advises churches, production directors, and ministry leaders on church technology, audiovisual planning, multisite strategy, system design, integrator and proposal review, production workflows, team structure, and technical leadership.

A central part of Sam’s work is serving as an advocate for the church during technology and production upgrades. He helps leaders define what they actually need, compare proposals, question unnecessary spending, and keep projects tied to the church’s goals and budget. After installation, he works with staff and volunteers on training, documentation, and follow-up so the investment keeps serving the ministry.

He also coaches production leaders and church teams through technical decisions, team development, and the day-to-day challenges of running reliable systems without burning out the people who operate them.

Events

Upcoming Events

Where to connect with Sam and Delia in the coming months.

Attending

ARC Gather

October 6, 2026 · Multiple Locations

Sam and Delia will be at ARC Gather, a one-day event for pastors and ministry leaders. If you’ll be there, come say hello.

Explore ARC Gather
Workshop Speakers

Children’s Pastors Conference

January 5–7, 2027 · Orlando, Florida

Sam and Delia are scheduled to lead workshops at CPC27. Session details and times will be added when the conference publishes its breakout lineup.

Explore CPC27
Writing

From the Back Row

Thoughts on leadership, church technology, and the work behind the work.

FAQ

Frequently Asked Questions

A few starting points for production leaders and churches considering coaching or project guidance.

Who Is Production Director Coaching For?

Any church production director who wants to take team building further, expand the team, deepen workflows, or bring purpose and focus to the chaos of Sunday mornings.

What Is Included in the Three-Month Coaching Offer?

The $1,200 total covers three months with two coaching calls each month. We’ll use purposeful goal setting and resources to work on your team, workflows, and Sunday mornings. Set your starting goals during a 30-minute introductory call.

Can Sam Help Us Evaluate a Technology Upgrade?

Yes. The starting point can be any system, pain point, recurring problem, expansion, or upgrade. Sam can assess what is happening, help define the need, review options and proposals, and keep decisions tied to the church’s people, goals, and budget. Describe your project to start.

Does the Work Continue After Installation?

Yes. Sam offers support options after a launch, including training, documentation, troubleshooting, and follow-up so staff and volunteers can use the systems with confidence.

Can Sam Help Our Church Set Guidelines for AI?

Yes. Sam can help set guidelines around current AI processes and safeguards, including approved tools, sensitive information, human review, staff workflows, and training. The plan should be revisited as tools and risks change. Ask about an AI plan.

How Do We Start?

Book a 30-minute call to talk through your team or project. You can also use the contact form if you’d rather send the details first.

Contact

Let’s Talk About Your Team or Project

Tell me about your role, your team, or a technology decision you’re facing. For coaching, you can book a 30-minute introductory call directly.