About Sam Cornwell

Sam Cornwell is a seasoned church technology strategist and multisite production expert with over 20 years of experience leading high-stakes AV, IT, live production, and creative communication systems. Based in Tampa, Florida, he currently serves as Tech Director at Radiant Church, where he oversees all technical infrastructure across 11+ locations.

A pastor’s kid who grew up immersed in the inner workings of church life, Sam understands both the platform and the pressure. In high school, he started and led the student tech crew, gaining early experience in live sound, lighting, and production leadership. That formative season led him to pursue a degree in Communications and Broadcasting at Southeastern University, setting the foundation for a career focused on scalable, mission-aligned systems.

At Radiant, Sam has led a wide range of initiatives including full campus AVL integrations, Dante audio network deployments, Companion-based control systems, and remote access infrastructure. He also manages IT and networking across all campuses, integrating Unifi and Cisco systems for seamless digital environments. His leadership has been instrumental in both rapid campus launches and long-term operational stability.

Before Radiant, Sam served in roles ranging from Media Director to Technical Director, giving him deep experience in church communications, creative direction, livestreaming, and weekend production. At Christian Life Assembly (CLA) in Camp Hill, Pennsylvania, and the PennDel Ministry Network, he focused on storytelling, video production, stage design, and developing high-capacity volunteer teams. His background in creative and communications work gives him a unique ability to bridge the gap between message and medium.

Outside of church leadership, Sam also founded and operated a creative agency focused on web design, branding, and promotional products. His company provided logo and brand development, website creation, and marketing collateral for both small businesses and large organizations. He personally owned and operated a t-shirt press and produced custom vinyl signage, combining hands-on craftsmanship with strategic design. That experience sharpened his understanding of brand clarity and the critical role design plays in communicating purpose. Whether managing a team or leading a solo creative project, Sam builds with intentionality and a high technical standard.

Sam is available for coaching and consulting with church tech and production leaders who want to scale well, avoid burnout, and lead with strategic clarity. Whether it’s helping a church move to a multisite model, streamlining weekend systems, or developing a stronger team culture, Sam offers real-world insight grounded in experience.

Whether coaching, building, or quietly solving the problems no one else sees, Sam brings steady leadership and proven solutions to the table.