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convention

PennDel Youth Convention 2014 Countdown

Countdown Restarted (Convention Open and Close)

The theme for the 2013 PennDel Youth Convention was “Countdown.” This theme played nicely with promotion. We were able to make an event out of counting down the days till the event. We had kids post pictures of clocks for a chance to meet the band backstage and then we sold watches at the event…so many great ideas came with Countdown.

To top it all off we had a crazy idea to use a 20 ft circle screen in the center to be an analog clock. We spent time thinking of milestone moments in a person’s life which led to the conclusion that everything we are ever counting down to passes. Sometimes so quickly that we miss it.

In the final seconds of the countdown as the first session began, we stopped the clock. We wanted to pause time and hold on to the moment. We closed out the event by restarting the clock with a challenge to reset our lives. Check out this video of the opener and close.

PennDel Youth Convention 2012 (promo video)

Preparing for Youth Convention is a daunting task and it all starts with promo months in advance. Last summer I had the privilege of working with Jonathan Jones to create some promo videos for the upcoming year. One of the more creative ones we came up with was this video for Youth Convention. We had to overcome some unique issues…

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